Type Composition/Design

 

As an introduction into design and working with typography, this will be your first project working with type. First of all, after learning the basic terminology of type ...(The labels associated with basic font construction and the fundamental differences in fonts) you will design a 4 square composition implementing 3 letters of different fonts. Two of your square compositions will have a black ground and colored type as the focus of your design, the remaining two squares will have reverse or gray type on a gray ground, the last square will have black type on a white ground.

 

You will be required to create a cohesive and interesting type design focusing on type as a design element. The letters become objects, unique shapes that create an original motif. 

 

Do not be afraid to let your letterforms "bleed" or overlap. It is OK to scale, rotate, and mirror your letterforms as long as you create something interesting. Think about the "space"that the letters occupy ( Positive Space) & the space around the letter within your square box ( Negative Space)...is it visually balanced and pleasing to the eye? THINK, EVOLVE, DON'T BE SATISFIED WITH YOUR FIRST DESIGN.